Prince George, BC - The City of Prince George is encouraging businesses, organizations, and individuals with a passion for Prince George, the community, and the area to step forward with an expression of interest in obtaining the naming rights to the City’s new downtown aquatic centre. The City recently launched a Request for Expressions of Interest (RFEOI) application on the City website for entities who are interested in obtaining the naming rights to the new aquatic centre now under construction at the corner of 7th avenue and Dominion Street.
“Prince George’s new aquatic facility will be a highly visible and attractive centerpiece for the whole downtown area,” says City Manager Walter Babicz. “Downtown Prince George hosts outdoor events all year long to draw residents and visitors to the many shops and restaurants downtown. All of this activity will bring even more prominence and exposure to the brand of the successful respondent. This is a rare and valuable branding opportunity and the City is looking to secure an outstanding partner for a long-term, mutually beneficial relationship.”
This $35 million project was approved by the community in a 2017 referendum by a vote of 62.5 percent in favour. Located in the heart of the City’s vibrant and growing downtown, the new aquatic centre is surrounded by high-density housing, hotels, the Public Library, Two Rivers Gallery, and the Prince George Conference and Civic Centre. The facility promises to be highly popular and well-used by both residents and visitors.
The Civic Centre hosts 150,000 visitors at 500 events annually. While the 2020 and 2021 years were not normal years due to the Covid-19 Pandemic, the Centre still had a steady stream of locals and visitors taking advantage of over 40,000 square feet of meeting space.
Citizens or organizations who are interested in partnering with the City of Prince George in this outstanding opportunity are encouraged to visit the City website today to learn more and to submit their official Expression of Interest.
During the November 23 meeting, Council directed administration to pursue a naming rights agreement for the City’s new downtown pool through a public solicitation process using internal resources. In accordance with its Naming Rights Policy, Administration will evaluate proposals received in response to the process and bring the recommended proposal to Council for approval.
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