Prince George, BC - The City of Prince George announced a new branding research project to find a voice for PG that reflects the city’s culture and lifestyle. The first phase launches today with a survey and will later expand to include consultations with resident focus groups.
“A brand for a city is like our personality. It is who we are and what we want to be known for,” says Julie Rogers, communications manager at the City of Prince George. “When a city government makes decisions on things like what the street banners look like, the welcome signs, or even the tone they take on social media, they do so with their brand in mind.”
The project seeks to understand and articulate Prince George’s community identity. The gathered information will define the City’s brand vision, purpose, and values. With these tools, the City’s marketing and communications can paint a strong and consistent image of PG across B.C. and Canada.
Other goals involve growing local advocacy opportunities that encourage community optimism and progress and formulating a united vision for Prince George.
The project priorities include:
- Gathering input from the community about what it means to be from PG.
- Identifying Prince George’s strengths and attributes.
- Creating a slogan for the city.
The project will not address the City logo (signature) or visual identity aspects like colours and fonts already in use.
The survey runs until August 31, 2022 and is available at:
For more information and for future updates, visit: